Automotive Consultancy

Automotive Analysis

Two decades of experience

Redspy has huge experience in consulting to the car industry, especially in the fields of segment and model forecasting.

Jay Nagley, the MD of Redspy, has worked on projects for many major car companies including:

  • Hyundai (UK)
  • Volvo (Sweden)
  • Volvo (UK)
    • Citroen (UK)
    • Audi (UK)
    • Skoda (UK)

     

    The combination of detailed data systems with years of consulting experience enables Redspy to offer analysis and forecasting based on rigorous analysis and detailed insight into the factors at work in the UK car industry. Since late 2014, Redspy has worked for the UK Government to help strengthen the UK car industry. As part of that agreement, Redspy is now not allowed to talk to the media, but a couple of links from earlier years will show Redspy's knowledge of the industry

    Bloomberg interview, 2011: The forecasts for the future were that "One Ford" was high-risk, and Fiat faced the deepest strategic problems in Europe.
    AM Conference, 2011: Discussing the nature of premium brands and the fact that, contrary to popular belief, the rise of the premium tide did not float all boats.
    AM article 2014: What counts as a "mainstream" car manufacturer in a world of fragmenting segments?
    AM article 2014: The future of UK powertrain manufacturing.

    Forecasting

    Forecasting

    Redspy undertakes short, medium and long-term forecasting at all levels of aggregation:

    • Total Industry
    • Segment
      • Manufacturer
      • Model

       

      Product Positioning

      Product Positioning

      Redspy has been used by manufacturers to help determine the correct positioning for new models and also to explain the positioning to dealers. Redspy has made a number of presentations at dealer launches, providing an objective overview of the new model and its place in the prevailing market.

      Redspy is also used by agencies who are pitching for business from car manufacturers. We are asked to help identify the key issues facing both manufacturers and specific models, in order that agencies can deepen their understanding.

      Environmental Analysis

      Environmental Analysis

      Since 2010, Redspy has been helping car manufacturers understand the implications of EU CO2 targets. We forecast the likely corporate average CO2 figures three years hence, given the manufacturers' own model plans. In one case this led to changes in future model mix. Redspy was also the first company to undertake independent analysis of NOx outputs in 2011, seeing it as an important issue for the future.

      Digital Services

      Digital Services

      From 1998 to 2014, Redspy provided websites and digital services to major corporations such as Channel 4, the FIA, and Formula E. In 2014, that part of the business was sold to Crasmundo, but the two companies continue to co-operate closely on joint automotive projects.

       

      Contact Redspy

      Spyder Redspy Ltd, London

      Tel: 07887 577504
      Email: jnagley@redspy.co.uk

      Registration Number: 3577939
      Registered Office: 337 Bath Road, Slough, SL1 5PR