Industry Insights
Software Defined Vehicles (SDV) will be the foundation of automotive platforms in the 2030s. It will make cars simpler to design, cheaper to build and easier to improve. It can remove over 100 processors per car, plus miles of cabling. It is not here yet, but it will be standard within 10 years.
Enthusiasts talk about peak car - but it depends which peak you are talking about. Driving involvement and vehicle feedback are on the decline, but technology and efficiency are on the rise. For most people, cars are getting better - and for enthusiasts, there are always old cars.
The UK is a happy hunting ground for Chinese brands, and UK consumers enjoy a bargain. However, what are the long-term costs to UK automotive?
Details of new automotive grant funding from the Advanced Propulsion Centre (APC)/Innovate UK.
There are now three major funding streams and the total funding is £2bn up to 2030. Some new competitions are open now.
We can help you win automotive grant funding - we have won over 10 automotive grants with a 90% success rate.
Spyder Redspy explains the first details of expanded funding for UK automotive from Innovate UK, called DRIVE35. The funding totals are:
· £2bn up to 2030
· £500m up to 2035
Some “premium” products are whatever the marketing people say they are (e.g. Madri beer which is drunk in Middlesbrough, not Madrid). Premium car brands are different: consumers decide what counts as premium, and they need convincing with a credible story. In a crowded automotive market, “What is this brand for?” is an increasingly hard question to answer.
When your car’s ADAS systems don’t seem to work properly, you have to wonder if autonomous driving is really on the horizon.
Higher levels of autonomy require a huge amount of trust by the consumer. When people’s experience of Level 2 driver assistance systems is so awful, that seems optimistic.
