Industry Insights

Jay Nagley Jay Nagley

More Automotive Grant Funding Details from APC

Details of new automotive grant funding from the Advanced Propulsion Centre (APC)/Innovate UK.

There are now three major funding streams and the total funding is £2bn up to 2030. Some new competitions are open now.

We can help you win automotive grant funding - we have won over 10 automotive grants with a 90% success rate.

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Jay Nagley Jay Nagley

New funding for automotive – first details

Spyder Redspy explains the first details of expanded funding for UK automotive from Innovate UK, called DRIVE35. The funding totals are:

·       £2bn up to 2030

·       £500m up to 2035

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Jay Nagley Jay Nagley

Car brands: Why self-identifying as premium won’t work

Some “premium” products are whatever the marketing people say they are (e.g. Madri beer which is drunk in Middlesbrough, not Madrid). Premium car brands are different: consumers decide what counts as premium, and they need convincing with a credible story. In a crowded automotive market, “What is this brand for?” is an increasingly hard question to answer.

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Jay Nagley Jay Nagley

If ADAS doesn’t work, what chance of autonomy?

When your car’s ADAS systems don’t seem to work properly, you have to wonder if autonomous driving is really on the horizon.

Higher levels of autonomy require a huge amount of trust by the consumer. When people’s experience of Level 2 driver assistance systems is so awful, that seems optimistic.

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